Privacy Policy

Effective date: November 1, 2026

This Privacy Policy explains how Fore Lines Golf LLC, doing business as Fore Lines Golf (“Fore Lines Golf,” “we,” “us,” or “our”), collects, uses, discloses, and protects personal information when you visit https://forelinesgolf.com, shop, create an account, communicate with us, or subscribe to communications.

1. Information we collect

Depending on how you interact with us, we may collect:

Contact and identification details: name, billing and shipping addresses, email address, telephone number, and account username.
Shopping and transaction details: cart contents, products purchased, order dates, amounts, discounts, fulfillment status, returns, and customer-service history.
Payment-related information: payment method, transaction identifiers, and payment status. Our payment-processing providers handle payment card information; we do not need your full payment card number to fulfill your order.
Device and website activity: IP address, browser and device details, approximate location derived from IP address, pages viewed, referring pages, session information, and cookies or similar identifiers.
Communications and preferences: support inquiries, reviews, email preferences, SMS opt-in records, and messages you send us.
Other information: information you choose to provide, such as gift recipient details or content submitted in a review.

We collect information directly from you, automatically through the Site and its technologies, and from service providers involved in transactions, security, and analytics.

2. How we use information

We use personal information to:

Operate the online store, maintain your cart and account, process payments, fulfill orders, arrange delivery, and manage returns.
Respond to questions, address complaints, prevent fraud, and maintain Site security.
Send transaction-related communications, including order confirmations and fulfillment updates.
Send promotional emails or text messages only when permitted by applicable law and your choices.
Understand Site performance, improve our products and services, and measure marketing effectiveness when relevant technologies are enabled.
Maintain records, comply with applicable laws, and enforce our agreements.

Where privacy law requires a specific legal basis for processing, we rely on the applicable basis, such as performing a contract, complying with law, legitimate interests where permitted, or consent.

3. Cookies and similar technologies

Our WooCommerce store uses technologies that support essential functions such as the shopping cart, checkout, account login, and security. Depending on the plugins and tools installed, we may also use analytics or advertising technologies. You can learn about categories, controls, and choices in our Cookie Policy. Where required, we request consent before placing nonessential cookies and honor applicable privacy preferences.

4. When we disclose information

We may provide the minimum information reasonably necessary to vendors that help us operate our business, including hosting and website providers, payment processors, fraud-prevention partners, shipping carriers, fulfillment providers, customer-support platforms, email or SMS delivery platforms, and analytics or advertising providers if used. These recipients may process information for the services they provide, subject to applicable agreements and law. We may also disclose information to comply with legal obligations, protect rights and safety, or as part of an actual or proposed business transfer, subject to appropriate safeguards.

Mobile messaging privacy: We do not sell, rent, or share mobile phone numbers, SMS opt-in information, or text messaging consent with third parties or affiliates for their own marketing or promotional purposes. We may share information with vendors acting on our behalf solely to deliver and administer our text messaging program. Consent records are not provided to third-party lead generators or advertisers.

5. Advertising and Privacy Choices

Fore Lines Golf respects your privacy and believes you should have control over how your personal information is collected and used.

We may use website analytics, cookies, and similar technologies to understand how visitors interact with our website, improve the shopping experience, and evaluate the effectiveness of our marketing efforts.

We do not require customers to consent to nonessential marketing cookies as a condition of purchasing products.

Your Privacy Choices

Depending on your location and applicable privacy laws, you may have the following choices:

Cookie Preferences: You may manage or disable cookies through your browser settings or any cookie preference tools made available on our website. Disabling essential cookies may affect shopping cart, checkout, or account functionality.
Marketing Communications: You may unsubscribe from promotional emails using the unsubscribe link included in those messages. You may opt out of promotional text messages by replying STOP.
Personal Information Requests: You may contact Fore Lines Golf using the contact information provided in Section 12 to request access to, correction of, or deletion of your personal information, subject to applicable law.
Targeted Advertising: If we engage in advertising activities that qualify as the sale or sharing of personal information or targeted advertising under applicable privacy laws, we will provide legally required opt-out methods.
Browser Privacy Signals: Where required by applicable law, we will recognize and honor supported opt-out preference signals, including Global Privacy Control (GPC).

We do not disclose mobile phone numbers, SMS opt-in information, or text messaging consent to third parties for their independent marketing purposes.

We may retain and use certain personal information when reasonably necessary to complete transactions, maintain security, prevent fraud, comply with legal obligations, or protect our legal rights.

We are committed to transparency, responsible marketing practices, and respecting the privacy choices of our customers.

6. Email and text preferences

You can unsubscribe from marketing emails using the link in those messages or by contacting Support@forelinesgolf.com. If you enroll in text messages, reply STOP to opt out of the applicable SMS program, or follow another valid opt-out method. Reply HELP for assistance, where supported. We may still send necessary service or transaction communications using other legally permitted channels. See our SMS Messaging Terms.

7. Data Retention

Fore Lines Golf retains personal information only for as long as reasonably necessary to operate our business, fulfill customer orders, provide customer service, maintain accurate records, comply with legal obligations, prevent fraud, and resolve disputes.

Our standard retention periods and criteria are outlined below:

Order and Transaction Records — 7 Years

We generally retain completed order information, invoices, payment transaction records, refund records, and related accounting documentation for seven years following the applicable transaction or reporting period. Certain records may be retained longer when required by applicable tax laws, legal obligations, or unresolved disputes.

Customer Account Information — Duration of Account Activity

We retain customer account information while an account remains active. Accounts that have been inactive for two years may be deleted or anonymized, provided no outstanding transactions, legal obligations, or legitimate business needs require continued retention.

Customer Service Communications — Up to 3 Years

Customer inquiries, support communications, complaints, and related correspondence are generally retained for up to three years following the last interaction, unless a longer period is necessary to resolve a dispute, support a warranty or return, or comply with legal obligations.

Marketing and Communication Preferences — Until Withdrawal

We retain marketing subscription information while you remain subscribed. If you unsubscribe or withdraw consent, we retain limited records of your preferences and consent history for up to three years, or longer when reasonably necessary to demonstrate compliance with applicable laws and prevent unwanted communications.

Website Analytics and Cookies — Based on Purpose and Provider

Cookies and similar technologies may remain active for a single browsing session or for longer periods depending on their function and configuration. Analytics information is retained according to the applicable service provider’s settings and our business needs. Additional information is available in our Cookie Policy.

Security and Technical Records — Generally Up to 90 Days

Routine website security logs, technical records, and related information are generally retained for up to 90 days, unless a longer period is reasonably necessary to investigate suspicious activity, address security incidents, prevent fraud, or comply with legal requirements.

Deletion and Data Protection

When personal information is no longer reasonably necessary for the purposes described in this Privacy Policy, we delete, anonymize, or securely dispose of it in accordance with applicable laws and our data management practices.

Information maintained in backups or by third-party service providers may remain temporarily until the applicable backup or retention cycle expires.

Customers may request deletion of eligible personal information by contacting Fore Lines Golf using the information provided in Section 12. Certain information may be retained when necessary to fulfill legal, accounting, security, or contractual obligations.

8. Data security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No website, transmission, or storage system can be guaranteed completely secure. If you believe your account or information may have been compromised, contact us promptly.

9. Your privacy rights

Depending on where you live and whether a particular law applies to us, you may have the right to request access to, correction of, or deletion of your personal information; receive a portable copy; opt out of certain sales, sharing, or targeted advertising; withdraw consent; or appeal a decision about a privacy request. Some requests may be limited by legal exceptions or verification requirements. To make a request, contact Support@forelinesgolf.com. We may need to verify your identity and will respond within periods required by applicable law. We will not unlawfully discriminate against you for exercising privacy rights. Authorized agents may submit requests where permitted.

Notice for residents of California and other states with privacy laws: The categories in Section 1 describe the types of information we may collect; Section 2 explains purposes, and Section 4 describes recipients. We provide additional disclosures, opt-out methods, and appeal procedures when required by applicable state law.

10. Children’s privacy

Our Site is not directed to children under age 13, and we do not knowingly collect personal information directly from them. If we become aware that we have collected such information contrary to applicable law, we will take appropriate action. A parent or guardian may contact us at Support@Forelinesgolf.com with concerns.

11. External websites and international visitors

Our Site may link to services operated by others. Their privacy policies apply to their own practices. If you access our Site from outside the United States, your information may be processed in the United States or other locations where our service providers operate, subject to applicable legal protections.

12. Updates and contact

We may update this Policy to reflect changes in law, technology, or our operations. We will post the updated Policy with a revised effective date and provide additional notice when required.

Fore Lines Golf
Operated by: Fore Lines Golf LLC
Privacy inquiries: Support@forelinesgolf.com
Mailing address: Provided Upon Request [Madison, AL]